Dig deep into the digital economy! The gross output of the American digital economy in 2020 was $3.31 trillion.
You can tap into this reservoir of cash once you know how to reach out to people online. Search engine optimization can bring you to the top of search results pages, encouraging people to visit your website.
However, you shouldn’t start an SEO strategy yet. You need to learn about common SEO strategy mistakes and adjust your marketing efforts accordingly.
How should you use keywords in your strategy? What should your website look like? What types of features should you have in your content?
Answer these questions and you can become a master at marketing businesses online. Here are five mistakes you should avoid.
1. Using the Wrong Keywords
Your content needs to have a group of keywords that people use to search for website content. For “how to build a chair,” you should have “build a chair,” “constructing a chair,” and “chair materials.” Pick one keyword to be your target keyword and use it several times throughout your article.
2. Forgetting About User Experience
Google also ranks websites based on how fast they load and how accessible they are. Remove features that slow your loading speed down like GIFs and large images. Include features that allow people with disabilities to access your page like metatext that describes your images.
3. Neglecting Modern Trends
SEO strategy elements vary from year to year. You need to read modern social media marketing guides and update your SEO strategy based on their tips. Talk to SEO and social media professionals and learn more about modern SEO techniques.
Mobile-optimized websites are extremely popular right now. You should optimize your website for mobile users by making the buttons and images on your website larger.
4. Not Using External Links
Many people decline to use external links because they are worried that users will click away. In reality, external links can increase your credibility and provide high-quality information to your visitors.
For every 500 words, you should have at least two external links. Find meaningful opportunities to insert a link, and space your links out. Two or more links in the same paragraph can make your work seem cluttered.
5. Producing Clunky Text
Users will click away if your page loads and they see long blocks of text, even if you have interesting things to say. Cap your paragraphs to three sentences and keep each sentence as short as possible. Remove unnecessary details like anecdotes or descriptions of obvious things.
Avoiding Common SEO Strategy Mistakes
Dodging common SEO strategy mistakes needs to be your top priority. Conduct keyword research and include several related keywords in your content. Prioritize the user experience and make your website as modern as possible.
Include several relevant internal links in each of your articles. Break your paragraphs up and use transition words to make your content smooth. Remove anything irrelevant from your articles and read your content outline to make sure everything flows.
Once you’ve avoided SEO mistakes, you can learn about good SEO strategies. Read guides to SEO strategies by following our coverage.